When the Prophet Yeshayahu uttered his vision of the ultimate redemption of the Jewish People, he described the accompanying revival of the desolate Holy Land which will "blossom like a rose" (Yeshayahu 35:1). The Hebrew term for "to blossom" is tifrach and that is the name of a settlement in the south of Eretz Yisrael. The nearby settlements of Gilat, Ronen, Maslul and Peduim are also named for terms found in that prophecy.

There is a famous yeshiva in this observant community which attracts students from all of Israel and the world.

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